Data—SMBs have a whole load of it when creating marketing campaigns and customer profiles. In fact, businesses collected more data in 2017 than the previous 5,000 years combined. But how much of this data is actionable?
Capturing the right data can improve efficiency in the office—everything from conversions to communication. Here are three ways data collection turbocharges productivity at work.
1. Data capture increases sales.
Data collection provides SMBs with valuable customer intelligence—the type of information that boosts sales across the board. The latest software collects data from a wide range of sources—website forms, mobile devices, social media, third parties, etc.—and generates accurate insights into consumers’ behavior as they progress through the sales funnel. All of this information is available in one place, so marketers can make quick decisions and solve problems.
48% of sales and marketing teams use data collection for customer value analytics, where information influences market segmentation and predictive analytics. This can have a significant impact on sales. Marketers can discover which customers have the most value, for example, or which products are the most popular.
2. Enhance customer engagement.
Data capture also lets SMBs engage with customers on a more meaningful level. When consumers provide these companies with data—names, addresses, email addresses, etc.—marketers can build customer profiles and send targeted communications via email, social media and SMS. These personalized messages bridge the gap between companies and their customers and foster consumer relationships. SMBs can also forecast future trends by analyzing customers’ behaviors and interests.
Customers who don’t receive good service can take their business elsewhere. Data capture, however, provides SMBs with actionable insights into what consumers really want.
“Today, more and more companies are realizing that true competitive advantage lies in creating an engaging customer experience—one that is personal, fast, easy and useful,” says digital transformation analyst Daniel Newman, writing for Forbes magazine.
3. Improve mobile workforce productivity.
Research suggests that 3.7 million employees now work from home at least half of the time. With data capture, SMBs can monitor their mobile workforce through devices such as laptops, smartphones and tablets. Managers can track time and attendance, manage absences, and assign work to telecommuters with the latest software, which instantly improves productivity in the office.
Many small and medium businesses lack the office space and resources to hire on-premise staff, resulting in an influx of mobile workers. The latest analytics provides these companies with useful information for decision-making and problem solving, such as staff members who have achieved the most sales or workers who have put in the most hours in a given time period.
Data capture also improves digital transformation, which allows managers to provide mobile workers with the right technology.
Data capture is a must-have for any SMB that wants increase sales, enhance customer engagement and improve mobile workforce productivity. The amount of information that’s available to these companies is vast and far-reaching. As a result, companies can optimize efficiency and productivity in the office.